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  • Nancy Jane Williams

What Does a Listing Agent Do?

Updated: Nov 20, 2023


Being a Listing Agent is more than just looking at our local MLS and Zillow. I have years of education, licensing, expertise and market experience to provide my sellers with the best possible experience when selling their home.


From preparing your home for sale to pricing, the home selling process may not always be entirely straightforward. Often times it can be overwhelming and a little bit scary and most likely emotional. Having someone on your side to help you navigate the ins and outs of selling a home is a must! The best person for this job is an experienced Listing Agent – like me! I will educate you on every aspect of selling your home/property so you can make fully informed decisions.

Having me as your real estate Listing Agent expert on your side to answer your questions and help lead you through the process of selling can lower any stress you as the seller might feel.


What Is A Listing Agent?

A Listing Agent is a licensed real estate professional who represents the seller during the home selling process. As a REALTOR® I am legally obligated to protect the best interests of my clients. I will exhaust every effort to sell your home at the best price, best terms and facilitate the sale and escrow process.

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How Is A Listing Agent Different From A Buyer’s Agent?

While both are real estate professionals who are heavily involved in completing real estate transactions, a buyer’s agent represents the buyer and their best interests while the listing agent represents the seller and their best interests. A listing agent works to minimize contingencies and maximize the seller’s profit from the sale, while the buyer’s agent negotiates the best deal on the home and ensures that the contract contains protections for the buyer.


How Can I, as Your Listing Agent, Help You In The Home Selling Process?

When you enlist my help as your buyer’s agent, you can expect I will assist you with and provide my expertise on several aspects of your home selling process. Such as:


Market Analysis, Positioning and Pricing:

Providing a competitive market analysis and review the current market, pitfalls, market trends and specifics for your property, and inventory to determine the list price for your home.


Presentation and Advertising

  • Professional photography, aerial photos, video to showcase your home/property

  • Helping and advising you on preparing your home for listing with a personal on-site property evaluation. Staging recommendations if necessary.

  • Creating a marketing and advertising plan to maximize the exposure of your home listing and present it and its best in the marketplace.

  • Posting on MLS (Multiple Listing Service) which feeds to aggregate sites such as Realtor.com, Zillow, Refin, Google and More

  • Social Media and website postings

  • Coordinate all showings, open homes if approved and possible


Negotiations and Contract

When an offer(s) is received, I will present the offer to you and review it with you in detail. This step in the selling process involves a lot of paperwork (The Hawaii purchase contract is 14 pages long!) and legal jargon, so having an experienced professional on your side is a plus. We will discuss the offer strategy, earnest money deposits, contingencies, etc. and decide if the offer is the best possible offer for you and / or if we should counter offer.


Negotiate With The Buyer’s Agent

Oftentimes, you may want to make a counter offer to the buyer’s offer. The counter offer can be on price, details in the contract, or both. In this case, I will help negotiate the sales price and any contingencies or other terms in the contract that you wish to counter. You can count on me to have your best interest in mind and give you my honest advice and expertise on the offer received.


Manage Your Paperwork

You’ll need to manage some important documents when you’re selling your home. I will stay on top of your paperwork so nothing important gets overlooked. This paperwork an include your:

  • Purchase agreement / offer

  • Opening escrow and introducing you to escrow officers and what to expect

  • Creating and sharing timeline of all critical dates

  • Providing a “Transaction Coordinator” that assists with all documents and appointments and provides a back up to insure that nothing falls between the cracks

  • Negotiate on the J-1 “home inspection” contingency if repair or repair credits are requested after home inspection.

  • Make referrals to other professionals such termite inspectors, staking/survey if required, plumbers, handymen, electricians, if home repairs are needed, home and window cleaners, and more.

  • Providing and assisting you with mandatory Seller’s Disclosure including Sea Level Rise and flooding reporting (if required)

  • Track appraisals and title reports

  • I can help spot potential issues and help clear them up before they become big problems.



How Do Real Estate Buyer’s Agents Get Paid?

My commission as a Listing Agent is typically paid by the seller from the proceeds from the home sale. This commission is negotiable.

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